Top 5 Reasons why your business needs a website

29 May 2019

If you are looking to develop your brand and increase your digital presence, conduct online marketing and capture customers, the first step is to build a website for your business.

There are many reasons as to why online visibility is vital; here are the top five:

Business legitimacy

Customers will automatically expect your business to have a website. We live in a fast digital age where customers do most of their buying and researching online, so not having a website does not instigate confidence and trust in the legitimacy or security of your business.

Digital marketing

Having a website with strong SEO (Search Engine Optimisation) content allows your business to appear near the top of the first page on Google search. This way you can expect to get new clients every day as more and more people will discover your business on a daily basis. In addition, your website acts as a way to showcase your services and work, allowing your business to shine across the internet.

Saves time

If your business has a website, you can reduce the number of telephone or email enquiries dramatically, by providing all the information on the site. You can have product and services descriptions, shopping facilities, livestock levels and even digital bot chat, so customers can interact with your site even when you are not there.

Online store

Having an online store on your website would allow you to sell merchandise 24/7, earning you money even when you sleep. It is crucial to capture a browsing customer when they land on your site, so a strong and fast loading shopping facility ensures your customer doesn’t purchase elsewhere.


When customers are deciding between you or your competitor, they usually conduct research on the internet by visiting websites. A good website will always make you stand out from the rest of your competition, which helps you get new clients for your business.

For all of your web design and support needs, in Swindon, Wiltshire and the surrounding areas, please do not hesitate to contact our friendly team.

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