Web designers have a mind for computers and an instinct for the latest technology trends. They are usually paid to build the online presence of companies all over the world. It is a very fulfilling career for people with the inclination to manage online-related tasks.
Web design is the process of making a website that will compliment a business or brand in every way possible: whether it means making the website visually pleasing, user-friendly for visitors, choosing the right layout, colours, fonts, icon and button designs, these are just some of the responsibilities of the web designer. Therefore, to thrive in this career and satisfy the demands of the clients, web designers need to be creative, adept in computers and keen on providing adequate or exceptional customer service.
The progress in the development of technology has brought about the reality of viewing websites in a variety of web browsers and devices such as mobile phones, tablets, laptops and PCs. As a matter of fact, most people nowadays use mobile phones and tablets to access the internet to explore, browse and even shop.
In order to attract visitors and keep them within the website for as long as possible, web designers need to develop websites that can load properly onto any device. It also needs to be user-friendly so visitors can easily navigate from one page to another. It is a matter of fact that many consumers feel frustrated when it takes a long time to load a page or whenever they find it difficult to navigate through the web pages. They will lose interest, so they are likely to close the website and move on to a competitor website.
If this is happening to you, you need to fix your website as soon as possible. It may sound daunting at first but knowing what you’ve got and what you need to do is the first step to improvement. One solution to your problem is to transform your old website into a ‘responsive’ one. A responsive website ensures that your website will adjust according to the device being used by the visitor, whether it is a laptop, tablet, mobile phone or something else.
There are many perks in choosing a responsive website. It can help you gain more traffic to your website, especially mobile traffic. Nowadays, most traffic comes from mobile viewing and if your website is not adapted to this trend, you could miss out on a large chunk of potential sales.
It is also important for businesses to load all images, videos, texts and other content without being distorted. A responsive web design can address this potential issue.
If you wish, a web designer can develop a mobile website as a separate entity from your main website. This is a feasible option for some people but more and more prefer a responsive website because it gives their website the flexibility to adapt to all screen sizes at a very reasonable cost.
Due to the fact that responsive websites come in a ‘one size fits all’ approach, you will incur lower maintenance needs as compared to having a main website and a separate mobile website.
Since responsive websites are meant to adapt to any screen, web pages will be able to load faster. According to studies, mobile users have very short attention spans. If it takes more than 3 seconds for a website to completely load, it is likely that mobile users will abandon the page and find a better one. The longer they stay on your website, the lower your bounce rates will be, improving your conversion rates and SEO performance over time.
Another type of website is Joomla! This is a content management system that is open-source and written in PHP. Web designers often update themselves with the development of this platform to ensure that they offer a tried and tested platform for their clients.
There are more than 8,000 paid and free extensions available in Joomla! It is also considered the second widely used content management system after WordPress.
Just like responsive websites, Joomla! If full of perks that you as a business owner or entrepreneur can take advantage of. It is offered in more than 70 languages. It has a built-in SEO feature. It is also flexible: you can use it as a platform to showcase your website, business, blog and so much more. The extensions are specially designed to expand the functionality of your website and help you create as many menus as whenever it is needed. On top of that, its cache management system allows your website to perform and function smoothly.
Another type of website is one that utilises an open-source CMS called WordPress. Although this platform is mostly associated with blogging, it can actually host a variety of content such as traditional websites, e-commerce stores, media galleries and more. It is the most popular CMS platform too.
WordPress can function as an internet hosting service that is free. It can also serve as a software package that can offer a variety of works all available in a range of options. It comes with several themes, plugins and web designs. It can also allow your website to be responsive, making it accessible to screens of all sizes. This platform features a social sharing feature that enables you to share any content from the website to any social media platform. The platform can also work to make your website retina display ready. This is an important feature because many people are buying devices with high definition and retina displays. These devices require sharp and crisp images so they will be appealing to their users.
If you are looking for a reliable and trusted company that can help your business thrive in the online world, your search is over with Midwinter Web Design! We have more than 10 years of knowledge and experience working on responsive, Joomla! And WordPress websites. For more information, get in touch with us on 01793 706 020 or