Why do I need SEO for my website?

01 April 2022

Every business owner knows the importance of having a functional and well designed website. Your website showcases the best of what your company has to offer and is most likely your biggest marketing tool. But is your website really working as hard for you as it can? Is it bringing in the new customers, enquiries or purchases you would like? If your website isn't appearing in the top of search results, then chances are your potential customers aren't finding you, and you could be losing out to the competition. If your website is not well optimised for search you need to look at your SEO (Search Engine Optimisation) in order to maximise on the power your website has to help your business grow. 

SEO is the process of making sure your website is visible to your target customers and ensuring the right people find you. Even without too much technical knowledge, you can do many things yourself to help your own SEO. We have put together a few tips to help you on your SEO journey or if you would like any help with your SEO, please don't hesitate to get in touch with us for some expert advice. 

Keyword Research for SEO

Keyword research is one of the most important factors in SEO. If you can find out what your potential customers are searching for, then you can make it easier for them to find you. You can conduct keyword research yourself in various ways. Keyword research can be as simple as making a Google search and scrolling down to look at the 'related searches'. There are also a variety of free websites such as Ubersuggest and Wordstream which can help you with keyword research as well as paid ones that offer many extra features, like SEMrush. You'll be able to see how many average searches are made per month for particular words and phrases related to your product and service and how much competition there is to rank for that keyword. 

If you are looking for a more in-depth look into keywords analysis, it will be very useful to analyse which keywords your competitors rank for. Ultimately, winning at SEO means outranking the competition and the more competition there is, the harder this will be.

Creating Content for SEO

When you have fine-tuned your list of keywords and phrases, you need to write content structured around them. Ultimately it's the content on your website that tells Google (and other search engines) what you website is all about and helps it to be ranked accordingly. 

Make use of your keywords by working them into your content in a way that sounds natural and still reads well. Be careful not to repeat yourself too much. Yes, you need to include these words as much as you can, but your customers also need to read engaging well, structured copy, and Google likes to see this as well! 

Keywords can be worked into your meta titles, meta descriptions, urls, page headings, and navigation. 

A blog is a great way to add additional relevant content to your website, make sure your blog content is interesting, useful and above all, relevant to your product or service. If you sell shoes, find interesting ways to write about shoes or footwear. Don't waste your time writing about topics that aren't relevant (or even interesting!) Feel free to share news about your company or introduce team members, but slip in a few of your keywords (without repeating yourself too much!) Top picks, How to guides and FAQs are all great ways to add extra relevant content to your website in order to boost your SEO. 

Check For Technical Issues

There can be technical errors or issues that could stop Google from indexing your pages altogether or potentially give your website less priority. 

Slow load times, not having content displaying correctly, incorrect syntax and code errors can all go against you when competing for search engine rankings. 

The best way to pinpoint any of these errors is to have a full technical audit run your website, kind of like a health check. We can then either work on your behalf to fix errors or supply you or your own web designers a comprehensive, actionable list along with helpful instructions. 

Building backlinks for SEO

Having backlinks (ie another website that links to yours) is a significant part of SEO. This tells Google that your website is a popular resource if others are willing to link to you. Every website is given a score called a "Domain Authority" (DA), which is a score out of 100 and ranks your site on how many links you have, how much traffic your website receives, and other factors. Getting a link form a website with a higher DA will be more valuable in terms of SEO than from a website with a lower DA. For example, getting a link from a website such as the BBC or the Guardian will be brilliant for your SEO but will be hard to achieve without a strong PR campaign. 

With backlinks, quality is better than quantity and make sure your website is not being linked to by spammy websites, as Google can actually penalise you for this. 

An easy way to score some extra backlinks with SEO value is to submit your website and your details to directories relevant to your market or local business directory listings such as Yell and Freeindex

Outbound links are also good for SEO, and linking to content that is helpful to visitors of your website will also create a better user experience, meaning they are more likely to return. (More website traffic = higher DA = better SEO!) 

Why you need a responsive website for SEO

Google's index is based on how your website renders on mobile devices, this is because mobile traffic is higher than a desktop or laptop. This also means your customer's first impression of your website is likely to be made on mobile so making sure your website is as mobile-friendly as possible should always be a priority. 

Google's ultimate aim is to show the best website at the top so you need to make sure your website is the very best it can be. Midwinter can offer a range of SEO and website maintenance to suit your needs and your budget, ranging from low-cost monthly packages or one-off projects. 

If you would like to find out more or would like us to put together an SEO proposal for you, contact Midwinter Web Design of Swindon today.


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